From the brand
Our mission is to teach you the science of spoiling infants and give you the support you need to embrace an instinctive, connected way of parenting.
Our work is supported by over 70 years of scientific research and evidence in neuroscience, psychology, biology, genetics and infant mental health.
55 Cards inspired by all mamas
Looking for the Perfect Gift for New Moms? She’ll find emotional comfort during Post Partum in the beautifully designed new mom affirmation cards. Offering gentle emotional support to help moms navigate the ups and downs of postpartum life. A comforting daily reminder that she’s not alone , these pregnancy affirmation cards are perfect for any new mom seeking calm, reassurance, and connection.
Built in Display & Diaper Bag Friendly | This new mom gift can showcase her favourite inspiration card and she can change it up every day. Plus, the compact, sturdy box fits easily into a diaper bag, making it perfect for busy days out. Encouragement and ease, wherever she goes.
Relieves Stress & Anxiety | Each affirmation card is designed to soothe stress and lift her mood backed by scientific research. These positive affirmation cards encourage emotional wellness, calm the mind, and help new moms feel grounded during those tough, tender early days of motherhood. ADD TO CART
The Perfect Post Partum Gift | Looking for a thoughtful gift for a new mom? These pregnancy affirmation cards make a beautiful, meaningful addition to any gift basket. Give the gift of daily comfort, confidence, and emotional support that she’ll truly appreciate.
Rooted in Science & Real Mom Experience | Created by Dr. Greer Kirshenbaum, PhD, these new mom affirmation cards are rooted in 15+ years of neuroscience and personal motherhood experience. A blend of expert knowledge and heartfelt care moms can trust and feel seen by. ADD TO CART
TB –
Wonderful for all moms out there
I love these cards so much!
Melanie Trexler –
So much wisdom and love!
These cards are filled with so much wisdom. I already adore Dr. Kirshenbaum’s book. Following her guidance, like nurturing my daughter and listening to her sleep needs, even when I’ve been told it’s too much, has absolutely led to a more resilient and happy child. So of course I jumped at the opportunity to get hese cards. I’ve been parenting solo for two tough weeks, and these are just what I’ve needed. Every card is infused with so much wisdom, support, and affirmation. There are many times I’ve wanted to hide in the closet and cry as a parent. These cards validate my feelings and almost give me the loving hug I need. Thank you for making these — I can’t wait to give them to my new Mom friends!
Josee Pound –
Intentional and Thoughtful!
This deck is beautiful!! The affirmations are very thoughtful and intentional while also being great reminders of how much of an impact our touch and support can have on our babies. Greer’s words help to make even the crazy days of parenthood feel a little calmer because you are doing ENOUGH. These cards also make such a great gift to yourself, small enough to keep close by for little moments where you need to pause and remind yourself that you are everything your baby needs.
CaliMama –
Deck of cards that affirm mom needs and baby needs, too.
Selected these because I teach a mother’s group and wanted to know if these would be a good tool. The deck has a good amount of mom-affirming cards as well as the other have being baby-validating cards. I kind of wish there were more mom-focused cards, though. They are made on good quality materials, not flimsy at all. My only complaint has to do with the writing style – most of the cards don’t have a period at the end of the affirmation, but there are a handful of cards that do! I’m sure most people won’t notice, but maybe on a future run, the designer can have this corrected.Overall, I would probably recommend this to other class facilitators.
Mally Bata –
Being kind to myself in a hard newborn season
These affirmation cards are lovely. Iâm not really one for speaking affirmations but in the newborn season knowing these were inspired by other mothers has actually been very uplifting. I definitely recommend for any moms in the thick of it and need reminders that we are doing good work.
Ty –
High quality and a great gift!
Bought as a gift for you sister in law & she loved them!The actual cards feel super high quality and itâs great knowing that the messages are actually based in science!
Gabrielle Ferrara –
BUY THESEð©·
I love these cards!!! Great for any mom who needs a reminder of her worthð©· would be a great gift too!
fyrflye –
a must-have for all new moms!!!
what? this exists? i will be purchasing this for every. single. new mother i know. the box, which is also the daily display case, will last for a really long time and even has a lovely soothing feel to it. it’s purple, so it’s a mix of boy and girl “colors” – and is very soothing as well. the cards themselves have the BEST ideas on them – affirmations of things that parents in general do not actively think about having an effect on their children, but absolutely do. there are also blank cards to write your own ideas, so if you’re giving this as a gift, you could totally open it up and write things in for your friend/loved one to hear from YOU. my favorite thing about the set is that it is going to break so many cycles – emotionally immature mothers create emotionally immature daughters, who create more emotionally immature people, but if mothers can have these affirmations in their sights on a daily basis as they rear their little ones, the world will gradually become a better place!!!